Why SEO Work In 2021: Google Ranking Algorithms 🔥
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Search engine optimization is one of the most effective ways to attract potential customers to your site. But here’s the thing – you need to use it correctly. Let’s take a look at what trends are going to be in demand in the world of SEO, and what you should pay attention to when optimizing and promoting websites in search engines. In this video, we’ll look at the most important trends you can use in 2021 for SEO success. Don’t forget to subscribe to our channel so you don’t miss our new helpful videos. Now, let’s get down to business.
For the successful ranking of a resource by search engines should make every effort, because the algorithms of the PS are constantly improving, and new updates come out regularly. The purpose of improvements is very simple – to display to users in the output results the best results that best match their search queries. However, for specialists involved in SEO optimization all Google innovations – another challenge and test of professionalism, which requires a thorough analysis of the situation and finding the best solutions. In order to successfully improve the ranking of an Internet resource with the equanimity of the Hulk and to meet the expectations of visitors, it is important to consider the SEO world trends and know which channels, tools and promotion methods are losing relevance and which are only gaining momentum.
SEO optimization, the cost of which depends on the complexity and volume of work in 2021 should be carried out with an emphasis on future algorithms so that by their release, the web resource is as relevant to the current search engine requirements.
To rank higher or simply maintain your rankings, you need to constantly modify your SEO strategy in line with Google – as its algorithm evolves.
Google’s BERT algorithm uses machine learning and natural language processing to better understand search queries and what users are looking for. It works in more than 70 languages and for almost all queries in Google English.
With the Google BERT update, Google search engine bots have become much more “conversational,” so Google’s algorithm can now interpret search engine intent. Simply put, Google can now understand things like the human brain.
This also means that it will negatively impact websites with mismatched content and intent. No matter how detailed or high quality the long-form content is, if it doesn’t satisfy the user’s intent, BERT will ignore yours and prefer another piece of content that satisfies the intent of that query.
It should be noted that Google BERT is not an algorithmic penalty. It is part of Google’s search engine that helps filter out the most relevant and useful content for users by understanding search queries and content as people. This way, it won’t downgrade or penalize sites. It will simply do a disservice to those that show the best results to users, which is what Google has always strived for.
If your content doesn’t provide what the user is looking for, then your content is not BERT appropriate and you won’t rank for that keyword in the long run. That’s why publishing valuable content that satisfies user intent can help you.
A search target is exactly what a user is looking for when they type a certain keyword into a Google search. Looking for the answer to a question? A list of options? A practical guide? Or do they want to buy a product and read reviews? Users report a lot of intent in the Google search bar, so it’s important to make sure your content and keyword intent match.
For example, if someone searches for “search engine optimization” as a keyword in Google, that means the user wants to know about search engine optimization. But if the user enters “search engine optimization” as a keyword, it means that the user is looking for someone for ” search engine optimization services.” So the keyword “search engine optimization” is an informational keyword and “search engine optimization” is a commercial keyword.
But some keywords can be keywords with multiple intentions, such as “search engine optimization expert.” Maybe the person searching is looking for a search engine optimization expert to hire, or wants to become a search engine optimization expert.
Always search for a keyword in Google before you start working on its content! This strategy will help you understand the purpose of the keyword so you can be sure it will be successful before you spend time creating content.