The Road to Smart Banking: Virtual Banks in Hong Kong – Module 3: The Perspectives – Topic 1

Module 3: The Perspectives – Expert views on Hong Kong virtual banks

Topic 1:
– Who are virtual banks’ target customers?
– Can virtual banks successfully attract them from traditional banks?

Key takeaways:
– Attract, Retain and Monetize – 3 key steps in operating a bank
– Virtual banks to target customer segments where traditional banks are unable to efficiently provide services
– Virtual banks vs traditional banks’ online banking: Customer-centric vs product-driven
– Traditional banks are already reacting and transforming to fend off potential disruption

Expert interviews:
– Alan Lui – Chief Marketing Officer, Fusion Bank
– Arthur Shek – Associate Partner, McKinsey & Company
– Deniz Güven – CEO, Virtual Bank by Standard Chartered
– Helen Kan – Executive Director & Alternate Chief Executive Officer, CITIC Bank International
– Ken Lo – Head of Strategic Partnership, Founding Member, ZhongAn Virtual Finance Ltd
– Seen Meng Chew – Associate Professor, CUHK Business School
– Tat Lee – Alternate Chief Executive, WeLab Bank

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