How the transformation in fintech has made bank executives start from scratch in their career paths and mindset. Digital banks are shaping the future of this sector by applying disruptive technology and transforming their organizational culture and leadership styles. Marta Echarri shared her own experience of moving from formal suits to jackets and t-shirt, from high heels to tennis shoes, from bureaucracy to laissez-faire, from rigidity to flexibility. Marta Echarri joined N26 at the beginning of 2021 as the General Manager for Spain and Portugal, with responsibility for leading the growth strategy and presence of the digital bank in both markets. She also leads the company’s technology hub in Barcelona.

With more than 15 years of experience in international banking, Marta joined N26 from the Swiss banking group Lombard Odier, where she was Senior Vice President. Previously, Echarri held various senior positions in JP Morgan’s asset management divisions in its New York and Madrid offices.

Marta studied International Business Administration at ICADE, Universidad Pontificia de Comillas in Madrid and Northeastern University in Boston. In addition, she has completed executive programs in digital transformation at IE and ISDI. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at