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Retail banking, also known as consumer banking or personal banking, provides financial services to individual consumers for personal use rather than to large institutions or businesses. Retail banking is mass-market banking made for the general public. A retail bank helps consumers manage their money through various services, including checking accounts, savings accounts and loans. They also provide sources of credit and financial advice.
Commercial banking, another name for corporate banking, offers banking products and services to businesses, corporations, institutions and sometimes governments. In addition to deposit products such as checking and savings accounts, commercial banks offer commercial loans, global trade and treasury services and other business-oriented products. The commercial banking model is set up to maximize revenue as opposed to maximizing their customer base. Although commercial banks have a substantially smaller clientele than retail banks, they’re typically more profitable because of their affluent customer base.
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