One of the most important and easiest things we can do to stay ahead of AI and compete with large websites in search, is to build up E.E.A.T. But what can we do to show search engines like Google our Experience, Expertise, Authority, and Trustworthiness? Today, I’m talking with Kyle Roof who holds a patent for his process of testing specific factors to see their impact on the Google Algorithm. Kyle provides us with specific, actionable steps we can take to show E.E.A.T. to search engines and keep our site traffic growing.

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