Many of us take for granted the efficacy of search engines in producing accurate results. Just try to remember what it was like browsing the web in the early aughts and you can see how much things have changed. It’s pretty clear that Google’s come out on top in the search engine wars. Even though they’ve been pursuing a number of other fields that doesn’t mean they’ve forgotten about search. Last month, Google researchers published what might be the next leap forward in search. The new algorithm would assess websites based on how trustworthy they are. This change could help push misinformation and hoaxes into the background. But some are already crying foul, calling into question how the algorithm determines facts. Google’s dominant position as the go-to search engine means website can see traffic freefall after they change their algorithm. We’ll discuss the future of search this week with Hal Hodson, tech reporter at New Scientist; Lily Hay Newman, staff writer at Slate; and Joanna Rothkopf, assistant editor at Salon. PBS MediaShift’s Mark Glaser will host and Jefferson Yen will be producing.
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