A perfect storm is coming for Google Search. Nimbler, hungrier artificial intelligence startups like Perplexity and Arc are hot on its tail, with generative AI-powered responses that are cleaner and easier to read. Younger platforms like TikTok and Reddit are becoming younger consumers’ go-tos. All while Microsoft and Satya Nadella try to steal share and make the “800-pound gorilla” dance. It pays billions to Apple to maintain its position. This week on TechCheck, how to lose a lead — is this the end of Google Search as we know it?

00:00 – The end of Google Search?
1:16 – Thee 800-pound Gorilla
4:17 – Losing its lead
9:01 – Google’s Gold

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Written and produced by: Jasmine Wu, Laura Batchelor, Marc Gilbert & Deirdre Bosa

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