Understanding native language to deliver more target search results has always been a goal for Google Search. In 2015, Google released RankBrain, their first big step towards achieving this goal. Just last week, they made, “the biggest leap forward in five years” towards better understanding the native language with the release of BERT. 

BERT is designed to better understand the nuances and context of words in searches and better match those queries with more relevant results in search and featured snippets. Watch the video below to learn more. 

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✅ The Impact of NLP on SEO: https://www.youtube.com/watch?v=dLyVLp49i7k

🔗 Learn more here: https://www.smamarketing.net/blog/introducing-bert-googles-new-ai-algorithm

🔗 Google’s Announcement: https://www.blog.google/products/search/search-language-understanding-bert

🔗 Open Sourcing BERT: https://ai.googleblog.com/2018/11/open-sourcing-bert-state-of-art-pre.html