Get this weeks Canonical Chronicle slide deck:

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.

In this video we talk about:

πŸ˜‰ Optimising for the Google BERT algorithm
πŸ“š Resources to learn more about natural language processing
😲 Page Speed and CrUX at Scale with Screaming Frog 12.0

βœ‰οΈ Sign up to the weekly search newsletter:

πŸŽ™οΈ Our podcast:

πŸ’» Our website beautifully tagged up with UTM parameters:


0:21 What is Google BERT?
0:54 Examples of BERT changing the SERPs
1:22 Keywords as ‘transformers’ in the query
1:43 How to optimise for the Google BERT algorithm……lol
2:24 Resources to Learn about How Google’s BERT algorithm works
3:00 Things you can “kind of” do to “optimise” for BERT
4:00 Free Google sheet to do Natural Language Processing (NLP) and Search Console analysis
4:33 New Screaming Frog version 12 update is a banger
5:20 Getting page level page speed insight at scale with Screaming Frog
5:53 How to extract data from a webpage with Screaming Frog with Custom Extraction


I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.


I’d love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on

If you’re interested in becoming a client of type A, email us on and we’ll get back to you ASAP.


Linked In: