3 words that can send a shiver down even the most veteran marketer’s spine:
Google Algorithm Update
And once again Google has shaken up the SERPs, destroying sites in its wake.
So what do you do if you’re hit?
Well, in this show, Mark and Gael attempt to make sense of it all and provide a path forward amid the dismay.
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Time Stamps
00:00 Intro
02:24 Google Announces their update
04:50 Is something going on with Featured Snippets?
09:45 Was AI targeted?
11:25 How long should you wait to take action?
13:55 What to look for after an update?
15:35 How to approach fixing a hit?
30:35 The risk of complacency
33:10 Make those improvements!
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