Google Promises to Tackle Clickbait With Search Algorithm Update

Google Promises to Tackle Clickbait With Search Algorithm Update.
If you want to find something online, you’re probably going to search Google.
The search giant’s search architecture gets frequent updates in an effort to return more accurate and relevant results, but sometimes Google takes aim at a specific issue.
In the next big search algorithm update, which will roll out in the coming days, Google says it’s targeting clickbait.
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Although Google doesn’t use the term “clickbait,” that’s what it’s going after.
Google calls this the “helpful content update,” and it will prioritize pages that produce original, high-quality content.
Meanwhile, pages that are built simply to rank highly with so-called search engine optimization (SEO) will be demoted.
You’ve probably seen plenty of heavily SEO’d content appear at the top of search results — that’s what it’s designed to do, after all.