@GoogleSearchCentral @Google Google Helpful Content Update. What SEO professionals should know.


Google rolled out the “helpful content update”. This key algorithm update happened in December 2022 and will have a huge impact on businesses. Let’s take a closer look:

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Google said that it will seek to clear the internet from “pages that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

Our take on it is this: If your web pages don’t include helpful steps, with images and sub-title structures capable of guiding the user, you could be in trouble. So for all those who only did SEO research to gather in-demand keywords and stuffed that into an article without thinking about the user-experience, things are going to get tough.

Our prediction is that this will finally lead to a proliferation in a richer web experience, as well as a good clean-up of the internet, which makes us quite optimistic. Visit Sitetrail.com today to see how we can help.