HOW TO BEAT THE GOOGLE AND FACEBOOK ALGORITHMS // In this video, you’ll learn how to beat the algorithms to get your content seen by more people.

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✍️ Detailed blog post about #Google and #Facebook Algorithms here: https://slamagency.com/facebook-google-algorithm

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We covered a LOT in this episode but here are some of the highlights:
βœ… Black Hat SEO vs. White Hat SEO
βœ… How #Algorithms Work
βœ… Who Creates Algorithms
βœ… The Economics of Attention
βœ… Research by @Harvard Business School
βœ… Pete Cashmore’s (CEO of @Mashable) thoughts on attention
βœ… Three Challenges to Capturing Attention
βœ… The Formula for Relevant Content

This video is brought to you by Tyler Kelley, Chief Strategist at @SLAM! Agency. It is part of our weekly #WeAreSLAM Show podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.

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In this episode, Tyler reveals why you’re always playing a losing game when you’re trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieves its objectives.

So the question becomes… what are Google and Facebook and the other networks trying to accomplish? If you can help them get there consistently, then they will return the favor by showing your content to more and more people.

Learn about the economics of attention, why the word “relevance” is so relevant and how to create content that search engines and social media networks love in this video.

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Learn more about us at https://slamagency.com.