On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to Snapchat’s new spectacles we have a variety of stories to update you on! All articles & resources discussed are in the links below, so feel free to check them out!
Must Read Marketing Article Of The Week: 5:25
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) by Scott Brinker: https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/
What we’ve got lined up for this weeks Marketing O’Clock:
• Facebook continues to refine its app data & ad-targeting safety measures: https://marketingland.com/facebook-continues-to-refine-its-app-data-ad-targeting-safety-measures-238998
• Twitter updates TOS and privacy policy to comply with GDPR: https://martechtoday.com/twitter-updates-tos-and-privacy-policy-to-comply-with-gdpr-214517
• Facebook gives creators new ways to monetize videos, while pushing more users to Watch: https://marketingland.com/facebook-gives-creators-new-ways-to-monetize-videos-while-pushing-more-users-to-watch-238805
Lightning Round:
• Google confirms rolling out a broad core search algorithm update earlier this week: https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600
• Fake Reviews From Facebook Are A Growing Problem On Amazon, Google: https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.c93b31fa6357&noredirect=on
• Snapchat launches Spectacles V2, camera glasses you’ll actually wear: https://techcrunch.com/2018/04/26/snapchat-spectacles-2/
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