Google’s BERT update brings RankBrain’s machine-learning capabilities into a new age of understanding the nuances of human language patterns. In this webinar David Clemen, VP of Digital Marketing at LSC Digital, explains what BERT is, misconceptions about the algorithm update and what search engine marketers can expect from the update.
BERT – 02:39
Common Misconceptions – 17:21
EAT – 19:51
Sources mentioned in this video:
-https://blog.google/products/search/search-language-understanding-bert
-https://searchengineland.com/faq-all-about-the-bert-algorithm-in-google-search-324193
-https://blog.aimultiple.com/alphabet-ai/
-https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
-https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
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