Backbase, the omni-channel banking solution provider, launched their latest Smart Banking innovations at Finovate Europe 2018, the leading fintech innovation conference in Europe.
During the winning presentation, Jouk Pleiter, CEO of Backbase noted how Smart Banking is all about bringing each customer exceptional, personalized experiences. He discussed three key aspects of Smart Banking and how they help to deliver a superior service, every time.
Smart actions – enabling customers to define smart actions that help them easily automate manual tasks, transforming mobile banking into a personal concierge service, which is tailored to their exact needs.
Aggregation – combining capabilities from within the bank, but also from outside it, such as PSD2 APIs or 3rd parties such as airlines, telco or e-commerce providers – all directly integrated in the mobile banking application.
Thinking outside the box – being imaginative enough to create 10 times better customer experiences. Backbase Smart Banking empowers banks to place their mobile banking app at the center of customer’s lives.
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