Jason Barnard talks about the 2023 E-E-A-T Knowledge Graph Update (codename Killer Whale).
What you’ll learn
00:00 Jason Barnard (The Brand SERP Guy)
02:07 What Caused the Surge of Person Entities in the Knowledge Vault in July?
04:02 What are the Main Takeaways from the Killer Whale Update?
05:04 Jason Barnard’s Knowledge Panel
07:14 What Free Resources are Available in Kalicube?
07:56 Kalicube Academy
08:10 The Kalicube Process has Solved Digital Marketing
08:44 Profitable Services for Digital Marketing Agencies
08:52 Why Kalicube Pro is a Treasure Trove of Data for Agencies and Beyond
09:46 How Did Jason Barnard and Team Kalicube Decide on Killer Whale?
10:23 What is the Knowledge Vault?
10:30 How Does the Knowledge Graph Differ from the Knowledge Vault?
11:28 What is the Budapest Update in Summer 2019 About?
12:15 What is the September 2023 Helpful Content Update About?
12:44 When Did Jason Barnard Start Tracking Brand SERPs and the Knowledge Vault?
12:50 The Evolution of Kalicube Pro
13:30 By How Many Entities and Facts Has the Knowledge Graph Grown Since June 2020?
14:26 Unravelling the Surge in Corporation and Person Entities in the Knowledge Vault
14:57 Killer Whale: Knowledge Graph Update July 2023
15:32 Reclassification of Person Entities
16:13 Why Has the Classification Update Focused on People?
16:16 Identify and Clarify Roles for E-E-A-T Signals
16:50 Olga Zarr’s Rebranding Journey
17:58 For E-E-A-T
19:25 Spam AI Algorithm
21:35 What is the Focus of the July 2023 Knowledge Graph Update?
23:07 Brand SERPs with Knowledge Panels for Corporation Entities
23:32 Brand SERPs with Knowledge Panels for Person Entities
24:04 What Percentage of People have Subtitles in September 2023 Update
24:11 What Percentage of People with Writer as Subtitles in September 2023 Update
25:56 Building Knowledge Panels with Kalicube Pro
27:05 Why Has Google Reduced Its Reliance on Wikipedia as a Source for Knowledge Vault Entities?
28:28 What Replaced Wikipedia as a Significant Source for Knowledge Panel Information
29:27 What Does Google Value in Building Knowledge Panels for Niche Industries?
31:06 How to Build Organic Knowledge Panels
31:49 Knowledge Panels and E-E-A-T
33:04 How Do Knowledge Panels Represent Google’s Explicit Understanding of Named Entities?
34:22 What are the Three Parts of a SERP?
35:14 How Can Knowledge Panels Boost A Person’s Status and Credibility?
35:59 Does Google Know, Trust, and Like You?
36:42 What are the Options For Building an Organic Knowledge Panel?
37:38 kgmid Deletion Rate
38:19 Knowledge Panel Deletion Rate for Person Entities
38:50 Why Consistency and Corroboration is Important for Knowledge Panel Security
39:54 What are the Strategies for Staying Ahead of Google’s Knowledge Vault Updates and Their Impact on Entities
41:36 The Foundational Importance of Managing Brand, Company, and Person Entities
42:54 What are the Common Months for Core Knowledge Vault Updates?
43:11 When is the Next Update for Person Entities?
43:37 Addressing Duplication in the Knowledge Vault for Person Entities
44:45 Website Owner Entities and E-E-A-T Signals in 2024
46:30 Anticipating Google’s Focus on Websites, Blogs, and Products in 2024
47:20 Books and Apps for March 2025 Update
47:24 Local Business (Hybrids) for December 2025 Update
49:27 How Agencies can Leverage Google’s N-E-E-A-T-T Knowledge Graph Update to Increase Revenues
50:24 Is the Knowledge Graph Integrated into the SGE?
Buckle up as we dive deep into the impact of 2023 E-E-A-T Google Knowledge Graph Update. At Kalicube we’ve named the update Killer Whale because it was MASSIVE and has made a HUGE Splash!
The July Knowledge Graph rocked Google’s brain to the core. It is the biggest Knowledge Graph update since its creation in 2012. The update cascaded directly into the September Helpful Content Core update.
And people are feeling the impacts big time.
Aside from Google, Kalicube has the single biggest knowledge base of Google Knowledge Graph data. Kalicube Pro SaaS has data on 10,000,000 Knowledge Panels, tracks 7,000,000 kgmid, and can analyze over 1 billion data points across hundreds of industries and a dozen countries. The data goes as far back as 2015.
If you want to know why your Knowledge Panel changed or you want to create a Knowledge Panel, this live webinar with Jason Barnard is a must watch.
In the webinar Jason will explain what happened in the July and September updates – and what it means for SEO, businesses and people. Hint: Semantics in the algos took a massive leap forward,
managing SERP presence using Entity SEO is finally mainstream, and E-E-A-T just became concrete.
And Jason has the statistics and numbers to prove it. And he has the solutions, techniques and strategies.
Organised by Kalicube.
Official Site: https://kalicubetuesdays.com/2023/october-2023/2023-e-e-a-t-google-knowledge-graph-update-codename-killer-whale/