Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess!

Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business.

Watch the video now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business!

FREE Ad Budget Overpacing Calculator sheet:

Master Google Ads on a Small Budget! Learn from StarterPPC’s YouTube channel to maximize ad spend & achieve better results:

Related videos:
Google Ads Basics:
How to Measure Success in Google Ads:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:

0:00 Intro
0:27 Grow The Google Ads Algorithm Like A Muscle
3:25 The rollercoaster results with the Overpacing-Underpacing Strategy
5:28 Need help starting with Google Ads? Let StarterPPC help you!
8:45 Optional strategy: applying tROAS or tCPA

Need help with Google Ads? Get your FREE action plan here:

💣 The Ultimate Guide to Google Ads for 2023:

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here:

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:

💰 Have an ad budget that’s less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

💯The Ultimate Guide to Google Ads for Lead Generation:

Google Ads for Lead Generation: The Ultimate Guide

🛒 Everything you need to know about Google Ads for eCommerce:

Google Ads for eCommerce: The Ultimate Guide

🧲 The only guide you’ll ever need for Google Ads for YouTube:

Google Ads for YouTube: The Ultimate Guide

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