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In this video we talk about the recent core algorithm update, aptly named the January 2020 update. It was a broad core update that saw lots of website in the YMYL (your money or your life) experience high levels of volatility in the SERPs.

0:42 SEO GIF Game is Strong
1:03 How to optimise for a core algorithm update
1:45 Why SEO processes fail?
2:35 Technical SEO processes
4:45 Quality Raters Guidelines and EAT
7:00 YMYL Websites
8:00 SEO Tools for on page SEO content creation
9:14 Link building rules to stay safe with google core updates