Google’s search results are driven by an algorithm. To oversimply, this algorithm is a program that provides different kinds of instructions and rules about how to evaluate, rate, and rank all the different types of content that Google’s bots have found on the web. This algorithm looks at things like the page’s quality, backlinks, a variety of technical factors, and so much more. How much should you worry about Google’s algorithm? What should you do if you are affected by an algorithm update?

Read more: https://www.matthewedgar.net/how-do-you-respond-to-google-algorithm-updates/

Learn about Elementive: https://www.elementive.com

00:00 Introduction
00:19 How much should you worry about a Core Algo Update
01:50 What should you do if you are affected by an algorithm update
02:10 Small Unconfirmed Updates
03:14 Targeted Updates
05:06 Broadly-focused updates
06:10 UX Updates
07:55 Evaluate and Understand Impact of Core Algo Updates
08:00 Timing
08:53 Rule Out Other Causes of Traffic Changes
09:22 Collecting Data
10:22 Find a Patterns
10:55 Look at Competitors
12:26 Speed of Response to Algorithm Update Changes
14:16 Special Cases
15:36 Final Thoughts