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A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.
In this video we talk about:
😉 Optimising for the Google BERT algorithm
📚 Resources to learn more about natural language processing
😲 Page Speed and CrUX at Scale with Screaming Frog 12.0
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🎙️ Our podcast: https://anchor.fm/canonical-chronicle
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0:21 What is Google BERT?
0:54 Examples of BERT changing the SERPs
1:22 Keywords as ‘transformers’ in the query
1:43 How to optimise for the Google BERT algorithm……lol
2:24 Resources to Learn about How Google’s BERT algorithm works
3:00 Things you can “kind of” do to “optimise” for BERT
4:00 Free Google sheet to do Natural Language Processing (NLP) and Search Console analysis
4:33 New Screaming Frog version 12 update is a banger
5:20 Getting page level page speed insight at scale with Screaming Frog
5:53 How to extract data from a webpage with Screaming Frog with Custom Extraction
WHO AM I?
I’m Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.
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