Every time Google makes a big change to its search algorithm, our Google search rankings can take a hit and either climb or drop… but Google isn’t really in the habit of notifying us about big algorithmic updates, even though they decide where our SERPs land. So how do we know when Google is making a big change to the Google search algorithm (just when we thought we knew what they wanted)? And how do we prepare our search rankings for it?
#ChiaExplains how to detect an update to the Google search algorithm — and what to do about it — inside the video!
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#ChiaExplains how to detect a Google search algorithm change in 2019 — and what you can do to protect your search ranking:
00:22 How much is officially known about the Google search algorithm?
00:50 Things you need to keep in mind about each update to the Google algorithm — transparency, frequency, and duration
01:54 How to detect a Google search algorithm update
02:07 Understand the Google algorithm better by looking at your rankings from these different search perspectives
02:48 Try this method to get a clearer look at your Google search rankings
03:03 Clues to look for when you suspect that Google has made a recent change to its search algorithm
04:01 How to stay proactive and protect your Google search rankings during extensive changes to the Google search algorithm — learn more about Google’s E-A-T standards inside the Google Search Evaluator Guidelines here ⤵️
04:47 How to stay informed about potential Google algorithm updates — and what to expect from the March 2019 Core Update!
Creator + host: Chia-Luen Lee
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Updates to the Google search algorithm can make our search rankings climb or drop… but how do we detect these updates in the first place? And what can we do about it? Details inside the video!
Hey it’s Chia from Brand24 and today I want to talk about the Google search algorithm. Google is notoriously low key when it comes to their search algorithm. Most of their broader algorithm updates are spotted by members of the SEO community before they’re confirmed by Google. And with limited documentation available, it’s difficult to be 100% certain of what each update is targeting, and whether it will impact our search rankings positively or negatively… which is why we need to keep an eye on our web traffic on a regular basis, so we’re able to detect indicators that a Google algorithm change is in the air!
But before we continue, there are a few things to keep in mind about the Google search algorithm:
When we say that Google is low key about their search algorithm, we mean that they don’t really announce ANY algorithm updates. Sometimes they’ll confirm it, but that’s usually reserved for bigger core updates and often done through their Twitter handle @SearchLiaison.
Google’s aversion to informing the general public about their algorithmic updates might be related, in small part, to the fact that they update their algorithm so frequently. They actually do it every day, sometimes multiple times a day, and the regular changes that they implement can be so minute that we don’t even notice.
On the other hand, when they make BIGGER, more extensive updates to their algorithm, it’s usually not something that can be observed in a day. It’s a process that can take weeks, so you really need to be track your search rankings regularly to be able to notice something out of the ordinary… and if you DO see something unusual, like 19 different search results instead of the standard 10 for Page One… then you know that Google’s up to something.
So, there are a few different ways you can detect an upcoming update to the Google search algorithm. And it all starts with keeping a close eye on your web traffic and search rankings, which is hopefully something that you’re already doing.
To better understand the way that Google’s algorithm works, try observing your search rankings from different sides; search for your keywords on Chrome as well as other browsers, using both regular and private mode. You’ll likely see that you rank differently for the same keywords on different browsers and in different modes, which is confusing but also not that surprising.
The main thing to remember is…
Watch the video to get the full scoop!