In 2019 the search engine landscape is dominated by Google, so when digital marketers discuss search engine optimization, they really talk about how to optimize Google’s search algorithm. This clip is from LSC Digital’s webinar “The 5 SEO Recommendations that Matter Most.” In this video, Vice President of Digital Marketing David Clemen will discuss the changes in search engine landscape between 2005 and today, the 3 core factors in Google’s search ranking algorithm, and how to optimize your content to rank higher.

Search engine landscape (00:07)
Google algorithm (01:56)
Google’s Panda Algorithm (03:11)
How to create strong content (06:53)

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