Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer.
In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core algorithm updates and user intent, and how this leads to a better search experience.
This video is the first in a four-part series on the impact of user intent on search.
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For a transcript and more resources, visit http://bit.ly/hw266-yt.