Looking to better understand the Google Penguin algorithm update? Penguin was an internal code name at Google for a major update that was first announced on April 24th 2012. This update sent shock waves through the SEO and Webmaster communities. It was an update targeting websites that were in violation of Google’s Webmaster Guidelines, specifically as it relates to using “black hat” techniques to artificially increase page rank and search engine results by way of unnatural link building. In this video, Jason Hennessey, of Everspark Interactive walks us through the history of techniques used for top ranking your website on search engines like Google, Yahoo, and Bing dating back to 1998. He talks about the era of keyword stuffing, then goes into the 10+ years where “black hat” SEOs spent their time link spamming, casually mentions the Penguin update launched on February 11th 2014, discusses the effects of Negative SEO, and the reasoning why Google launched their DIsavow tool in Webmaster Tools. If you would like to learn more about SEO or just have a question, please leave them in the comments secation below of visit us online at http://www.eversparkinteractive.com/