In this video,
DigitalUdit Explains the basics of the Penguin algorithm.
What are the various parameters on which Google Penguin works?

Recovery points of Penguin algorithms. So, Do watch this video till the end.

Looking to better understand the Google Penguin algorithm update? Penguin was an internal code name at Google for a major update that was first announced on April 24th, 2012. This update sent shock waves through the SEO and Webmaster communities.

It was an update targeting websites that were in violation of Google’s Webmaster Guidelines, specifically as it relates to using “black hat” techniques to artificially increase page rank and search engine results by way of unnatural link building. In this video, Jason Hennessey, of Everspark Interactive walks us through the history of techniques used for top ranking your website on search engines like Google, Yahoo, and Bing dating back to 1998.

He talks about the era of keyword stuffing, then goes into the 10+ years where “black hat” SEOs spent their time link spamming, casually mentions the Penguin update launched on February 11th 2014, discusses the effects of Negative SEO, and the reasoning why Google launched their DIsavow tool in Webmaster Tools. If you would like to learn more about SEO or just have a question, please leave them in the comments section below or visit us online at

What is Google Penguin?

Following on the heels of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.

The initial rollout of Penguin impacted 3.1% of English language search engine queries. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the SEO community’s understanding of the problematic practices Penguin sought to address. As of early 2017, Penguin is now part of Google’s core algorithm.

Triggers for Penguin

Penguin targeted two specific practices:

Link schemes – The development, acquisition or purchase of backlinks from low-quality or unrelated websites, creating an artificial picture of popularity and relevance in an attempt to manipulate Google into bestowing high rankings.

For example, an insurance company in Tampa could fill Internet forums with spam comments linking to itself as “best insurance company in Tampa”, falsely inflating its appearance of relevance with these unnatural links. Or, the same company might pay to have links reading “best insurance company in Tampa” appear on an unrelated third-party article about dog grooming; content that has no relationship to the topic.

Keyword stuffing – Populating a webpage with large numbers of keywords or repetitions of keywords in an attempt to manipulate rank via the appearance of relevance to specific search phrases.

How to recover from Penguin

Unlike a manual link penalty, for which you must file a reconsideration request with Google once you’ve cleaned house, you do not file such a request to have a Penguin penalty lifted. Rather, taking action to remedy problems will often earn ‘forgiveness’ the next time Googlebot comes to crawl your site. These recovery steps include:

The removal of any unnatural links over which you have control, including links you’ve built yourself or have caused to be placed on 3rd party websites

The disavowal of spammy links that you can’t control

The revision of your website’s content to remedy over-optimization, ensuring that keywords have been implemented naturally instead of robotically, repetitively or nonsensically on pages where this is no relationship between the topic and the keywords being used

In sum, Penguin was created to remedy a severe weakness in Google’s system that enabled their algorithm to be ‘tricked’ by large numbers of low quality links and the keyword over-optimization of pages. To avoid having your website devalued by Google for spam practices, all content you publish should reflect natural language, and your link-earning-and-building practices must be deemed “safe.”

Other facts about the Penguin update

Penguin was initially launched as a separate “filter” through which search results were passed, but in September of 2016, Google announced that Penguin had become part of the core search engine ranking algorithm.
Google staffer John Mueller called Penguin a site-wide algorithm, meaning that the presence of a large number of low-quality links pointing to one page of your website could result in a reduction of Google’s trust in your entire website.

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