Google considers topical authority and expertise as one of the factors in determining the quality and relevance of content. While there wasn’t official word about the search giant’s use of “author authority” and “Topical Authority” as a ranking factor, we finally have it!

So, by working on topical authority from the get-go you’re improving your odds of ranking higher and pulling in more relevant traffic.

https://developers.google.com/search/blog/2023/05/understanding-news-topic-authority

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