This is a video I originally created for The Blogsmith’s agency clients about the numerous Google algorithm (and one core) updates that happened in Fall 2022 — after an otherwise quiet year of major updates. We received such a positive response that included clients asking to share this video externally, so I decided to upload it here for you!
Here are a few additional resources if you want to dig in deeper:
Google’s list of known/shared algorithm updates: https://developers.google.com/search/updates/ranking
How core updates work: https://developers.google.com/search/updates/core-updates
Google’s guidelines for optimizing around the Helpful Content Update: https://developers.google.com/search/blog/2022/08/helpful-content-update
Search Engine Roundtable’s take on the Helpful Content Update: https://www.seroundtable.com/google-helpful-content-update-finished-34070.html
Search Engine Roundtable’s take on the Product Review Update: https://www.seroundtable.com/google-product-reviews-update-5-see-34130.html
The Blogsmith Style Guide and Maddy’s book Writing for Humans and Robots: https://blgsmth.tips/style-guide and https://www.amazon.com/dp/B09X4NJ9H8