#Google_Algorithm Updates vs #SEO_Strategies

If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one of its many users makes a query. SEO companies, on the other hand, get paid to increase traffic to the client’s website by improving its PageRank.

The way this plays out is that every time Google makes an algorithm update – specifically geared towards changing the search results – SEO Specialists have to figure out what that algorithm is, what criteria it follows and how to work around it so they can deliver what they promised to their clients. Hence the name – Search Engine Optimization Specialist.

Google Algorithms Explained.
To understand Google ranking methods we first need to clarify what an algorithm is, generally speaking.

An algorithm is a set of rules and steps that determine the process one needs to go through to solve a given problem. To provide you with a visual, you can think of the way you get dressed in the morning. You can’t put socks on after you put on your shoes. You could, but that would mean you have to roll them over your shoes and why would you do that? Applied to computers, it’s a set of instructions that define the steps a computer program needs to take to accomplish a task.

Now let’s apply it to search engine algorithms. The task would be to display relevant results. Those “relevant results” are determined by a set of criteria, a collection of traits a website has to have. Google uses a web crawler to find new webpages by following links it finds on other pages or from reading sitemaps. After it discovers a new page, the next step is to index it which means to analyze the content and add it to its index, its database.

After analyzing the content, Google will also prescribe the page a numerical value based on how many desirable traits it has – this is what determines its ranking in the search results page. That ranking also depends on the keywords use – the words written in the search query – so a page that ranks 5th for one set of keywords can rank 12th for another, depending on how relevant to the search Google’s algorithm deems it.

Why Is SEO All the Rage Right Now?
The reason SEO Services are in such high demand is that almost nobody goes beyond the second page of results. The websites shown on the first page get approximately 95% of traffic.

بِسْمِ اللَّهِ الرَّحْمَنِ الرَّحِيمِ (1)
الْحَمْدُ لِلَّهِ رَبِّ الْعَالَمِينَ (2) الرَّحْمَنِ الرَّحِيمِ (3) مَالِكِ يَوْمِ الدِّينِ (4) إِيَّاكَ نَعْبُدُ وَإِيَّاكَ نَسْتَعِينُ (5) اهْدِنَا الصِّرَاطَ الْمُسْتَقِيمَ (6) صِرَاطَ الَّذِينَ أَنْعَمْتَ عَلَيْهِمْ غَيْرِ الْمَغْضُوبِ عَلَيْهِمْ وَلَا الضَّالِّينَ (7)
(1) In the name of God, the infinitely Compassionate and Merciful. (2) Praise be to God, Lord of all the worlds. (3) The Compassionate, the Merciful. (4) Ruler on the Day of Reckoning. (5) You alone do we worship, and You alone do we ask for help. (6) Guide us on the straight path, (7) the path of those who have received your grace; not the path of those who have brought down wrath, nor of those who wander astray.

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