SEO can be complicated but a lot of what I do is look at different sets of data to figure out what’s going on.
May was a big month for algorithm updates and during some client reporting today, I showed a client, in a video like this, how we identify what was affected by the algorithm and what was affected by other things we’re doing like link building.
Interesting little behind the scenes only my clients normally get and some good explanations.

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Blog Post and Transcription:

SEO Behind the Scenes Diagnosing Google Algorithm Updates for Keywords