HOW TO BEAT THE GOOGLE AND FACEBOOK ALGORITHMS // In this video, you’ll learn how to beat the algorithms to get your content seen by more people.
🔔 Subscribe for more free marketing tips: https://wearesl.am/2Hcjlt2
✍️ Detailed blog post about #Google and #Facebook Algorithms here: https://slamagency.com/facebook-google-algorithm
📧 Receive our WEEKLY marketing insights via email: https://slamagency.com/subscribe/
We covered a LOT in this episode but here are some of the highlights:
✅ Black Hat SEO vs. White Hat SEO
✅ How #Algorithms Work
✅ Who Creates Algorithms
✅ The Economics of Attention
✅ Research by @Harvard Business School
✅ Pete Cashmore’s (CEO of @Mashable) thoughts on attention
✅ Three Challenges to Capturing Attention
✅ The Formula for Relevant Content
This video is brought to you by Tyler Kelley, Chief Strategist at @SLAM! Agency. It is part of our weekly #WeAreSLAM Show podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.
🔊 Follow on Spotify: https://open.spotify.com/show/0Qddfjyy1FbR74oMh0ZMSN
🔊 Subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/the-weareslam-show/id1448943096
🔊 Listen on Stitcher: https://www.stitcher.com/show/the-weareslam-show
👁🗨 Watch on IGTV: https://www.instagram.com/weareslam/channel/
👁🗨 Like & Follow on Facebook Watch: https://www.facebook.com/The-weareslam-Show-2608506275827012/
In this episode, Tyler reveals why you’re always playing a losing game when you’re trying to chase or outrun the algorithm. The better marketing strategy would be to use your web content to help the algorithm achieves its objectives.
So the question becomes… what are Google and Facebook and the other networks trying to accomplish? If you can help them get there consistently, then they will return the favor by showing your content to more and more people.
Learn about the economics of attention, why the word “relevance” is so relevant and how to create content that search engines and social media networks love in this video.
If you find value in this video, let us know in the comments. And don’t forget to click the thumbs up, hit the bell and subscribe to our channel. We appreciate you!
Learn more about us at https://slamagency.com.