The Extra “E” in EAT (EEAT) Provides a Fresh Opportunity to Improve Search Results
Google constantly changes, updating its search algorithm to provide its users with the best search results. Recently, there has been buzz about an update to Google’s EAT algorithm, which has now become EEAT. This article explains what the additional “E” means, why Google implemented it, and how it connects to website ranking.
First, let’s have a quick refresher in case anyone forgets what EAT signifies. EAT stands for Expertise, Authoritativeness, and Trustworthiness. The Google algorithm uses these three main factors to evaluate the quality of content and websites. EAT ensures that high-quality, reliable, and trustworthy content appears at the top of search results.
So, what does the extra E in EEAT stand for?
The extra E stands for “Everday Expertise,” or more to the point, “Experience.” It means that Google is now looking for content that demonstrates expertise in a particular field and provides everyday solutions to users’ problems. Google wants to ensure that content is high-quality, trustworthy, practical, and valuable for its users.
The reason for this update is simple. Google’s ultimate goal is to provide the best possible user experience. By emphasizing the importance of everyday expertise, Google is pushing websites to create content that is not only informative but also actionable. It means that content that provides users value will earn higher rankings.
So, how can writers achieve the goals of EEAT?
Creating well-researched, informative, practical, and actionable content is the first step. That means writers should solve users’ problems clearly and concisely. In addition, writers should focus on building their expertise in a particular field by regularly producing high-quality content.
The following sections further explain each letter of the acronym.
Everyday Expertise (Experience):
Experience, or everyday expertise, refers to demonstrating the real-life application of a subject matter. How do you showcase your experience?
Share original research or case studies.
Provide examples of past work.
Share personal experiences or anecdotes.
Include references, testimonials, or endorsements.
Write and share information about current industry trends.
For instance, a personal finance blogger could write about how to save money on groceries, then provide valuable applied information on the cashback apps they use to save cash.
Expertise:
Expertise refers to the knowledge or skills of the content creator in a particular field. To demonstrate expertise on a website, a writer could provide in-depth topic analysis, share original research, or offer unique insights based.
For example, a food blogger could showcase their expertise by creating recipes that highlight unique flavor combinations or by sharing cooking techniques that are not widely known.
Authoritativeness:
Authoritativeness refers to the credibility of the content creator. Relevant credentials, such as academic degrees or professional certifications, can demonstrate this.
Additionally, the writer can build authoritativeness by contributing to reputable publications, having a large social media following, or having testimonials from satisfied clients. For example, a healthcare writer could establish authoritativeness by having a medical degree and publishing articles in respected medical journals.
Trustworthiness:
Trustworthiness refers to the reliability and honesty of the content creator. A writer could use citations and links to credible sources to establish trustworthiness, provide accurate and up-to-date information, and disclose potential conflicts of interest. Additionally, including an about page on the website can be an incredible way to build trust with readers. An about page should include information about the writer’s experience and qualifications, as well as their personal values and mission statement.
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