Welcome to the first video in my Content Marketing AND….series.
This week I am focusing on the connection between Content Marketing and the world famous Google algorithm.
Any digital marketer how has dealt with SEO has been a slave to the Google Algorithm but there is a way to break free from always trying to see what Google will change next and how to adjust your marketing efforts and that is through Content Marketing!
At its core Content Marketing is all about learning your audience at such a deep level that you can produce the perfect piece of content that will fulfill their needs and keep them engaged. Now that Google has launched Rank Brain which appears to be putting user experience and task completion at the forefront of ranking factors we can use Content Marketing to make our strategies algorithm-proof.