Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.

BERT will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!

But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?

In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.