I am all about helping the nonprofit industry do more stuff online and be more productive.
Starting in May 2021, if your website is slow and poorly designed, it is going to be punished by the Google search engine. In this video, I am explaining the new criteria including:
Largest Contentful Paint (LCP);
First Input Delay (FID);
Cumulative Layout Shift (CLS).
Some tools help you diagnose and evaluate whether your pages met the new Google criteria. My favourite web analysis tool is GTMetrix (https://gtmetrix.com/). If you are not familiar with the tool, watch my video.
Nonprofit organizations need to have a website to create awareness about their organization, collect donations, promote their services, and more. If it is not the right time to invest huge money, start small and get fancy later.